Advertising in the Brain: Pilot and Autopilot
During all of these aforementioned trials, the brain steered the behaviors unconsciously. As Schreier and Held put it, the brain switched to “autopilot.” Since this is trimmed for efficiency, it stores automated programs that are activated by certain triggers called “implicit codes” and thus control our behavior. The “pilot,” on the other hand, is our … Advertising in the Brain: Pilot and Autopilot